No motivation without inspiration. Fortunately, there are many videos, articles, studies and examples that help us to increase our impact and show us how we can make the world and our behavior more sustainable. 

A selection of our sources of inspiration.


Dan Pink: What really motivates us

What do we need to increase impact and fulfil our big hairy audacious sustainability goals?

We need motivated employees that contribute. Dan Pink shows us why punishment and rewards (or bonusses) do not work for topics like Sustainability that require creative thinking and innovative solutions for complex systemic challenges. His theory is one of the pillars in our Engagement Approach.

Piano steps: The Fun Factor

If there is anything that we still insufficiently incorporate into sustainable behavioral change programmes, it is the Fun Factor.

Often Sustainability is approached from a risk point of view rather than a value point of view. However, we find that the later motivates more. Especially when we are allowed to have fun whilst having a valuable impact.

Where possible we try to involve the Fun Factor in our programmes. If it's fun, "have to" becomes "want to". And that is exactly what we want with sustainability.

Monty Python on Strategic Guidance

The Monty Python Olympics say it all. Especially this event: 100 yard dash for people without a sense of direction. 

Great illustration of where you end up when employees don't have a clue what the goal is. Let alone what they are supposed to be doing to reach that goal. 


The story of stuff

This animation will make you think about the real cost of products your buy.

Are all cost incorporated in the price? Or have we externalized some of them? If so, who is paying for it? And is that what we really want?

Gouden Cirkels van Simon Sinek

How can you determine What you need to do and How you are going to do it, if you don't know Why you are doing it? For us it is a no-brainer: You need all three. But we often forget about the why.

Why is important. Knowing the why, the purpose, for the organisation and for the employees that need to act, is essential.

The why, how and what are the golden circles of Simon Sinek. All three are essential for a good strategy, but also to motivate employees to act. In this video, Simon Sinek explains his theory. 

We have incorporated the why, how and what in our Engagement Approach and will always take them into account when developing a strategy.

Circular Economy

Ellen McArthur:
Circular Economy

Animation from the Ellen McArthur Foundation that explains the principles of the Circular Economy.

Design inspired by Nature

If we want to redesign our economic system in a circular way, we would be wise to learn from Nature where circularity is the standard.

In this video Janine Benyus gives us 12 sustainable design ideas inspired by the solutions Nature has found.